Design Systems, Prototyping, UI and UX Projects

Strategic design services and consultancy tailored for your company, team or organisation

I'm Simon Clayson and I'm a User Interface (UI) Designer specialising in Product and Services Design. I design for complex user interactions and data structures, and create comprehensive solutions that balance user, business, and technical requirements.

I can help teams, companies, and organisations deliver great user-centred experiences. I will direct, build, and maintain complex Design Systems for trust, consistency, and faster workflows.

With more than 25 years of experience working with clients, designers, and developers, I've designed and built great websites that are trusted and stand the test of time. My focus is on starting, building, and iterating great User Interface (UI) and User Experience (UX) experiences that are key assets to a product and organisation.

I work extensively in Figma and Zeplin, that is a key part of a continuous loop with user feedback, business and product roadmaps, and agile development cycles. I know how to build websites (HTML, CSS, Tailwind), configure a CMS (Craft CMS, Hugo, Kirby), and understand complex web technologies. I know the challenges of a modern web development environment that is constantly shifting.

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Services

Complete and detailed approach to systems with complex user interactions and data structures

Small to medium size operations share many of the challenges of much larger ones. Complex projects delivered strategically and successfully around competing needs and tough budgets often need experienced input.

All work is planned with detailed specifications and costed with clear staged delivery points with no heavy side sells recognising the need to focus on the work required.

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Plan

  • Deconstruct complex briefs with research and discovery
  • Content management planning and configuration

Think

  • Prototypes and wireframes
  • Site structures
  • Functional specification documents
  • User journey workshop facilitation

Make

  • UI libraries, patterns and Design Systems
  • Detailed and complete design deliverables
  • Product design evolutions and iterations

Manage

  • Manage projects and team priorities day-to-day
  • Facilitate studio work and team 121s

Prototyping

Test, test, test. With all available research, rapid prototype with a design tool such as Figma, and/or in the browser revealing details leading to efficient working and great outcomes.

Design Systems

Bringing consistency from small pattern libraries to sprawling component systems, a managed and accessible Design System will bring trust throughout a company with consistent application of brand assets and resources that are customer and user focussed with accessibility at it’s core.

Consultancy

Providing strategy and critical thinking for any company or organisation facing digital communication challenges to bring in the best services and skills.

CMS

Experience building and project managing many sprawling content heavy sites with Craft CMS from being an early adopter. The ability to build powerful relationships between content has been a powerful feature planning content structures and clear build strategies to get the most from this powerful product.

UI: Figma, Zeplin
HTML & CSS: Craft CMS, Hugo, Kirby, Tailwind CSS

Contact

Please enquire about design, development and delivery of digital products and a guide through your next project.

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Working with Simon is a joy. He approaches every request with genuine enthusiasm, finding creative and budget-friendly solutions that work well and look great. I wouldn’t hesitate to use his services again, or to recommend him.
-Clare Mackintosh
Simon has managed my website for ten years now and I have always been impressed on how intuitive he has always showed himself to be when I asked for something new...
I am sincerely grateful to him for all he has done and I put the success of my events in part down to his flair for making my "shop window" as attractive as possible.
-Phil Deeker
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